Nav Bharat’s product range caters to all consumer market segments from premium to economy.

Its Amanat Premium Traditional Basmati Brand, old crop matured extra long grain rice has unique cooking characteristics, delicate aroma, texture and taste is widely accepted and purchased by customers across India and abroad.

Vardaan & Viceroy Basmati Brands, having product attributes of old crop, extra long grain kernels, excellent cooking, aroma and taste has a great mass market appeal among consumers.

For economical range of the market, company’s series of Brands namely Armaan, Athithi, Chand Tara, K.K, Pakeeza, Raja Maharaja, Zaman and Virasat are all well placed in the mindset of consumers.

All above brands are strategically targeted through wide strong distribution network spread across all states of India from rural to urban, from small grocery “kirana” shop to all organised renowned retail chains located in all major cities of India.

The company is also planning to broaden its product range by adding new value added offering in rice category like Ready to Eat food, Rice Cakes, Rice Puffs and Cereals.