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| Media | Rice is the staple food for more than half of the world’s population. Basmati originates from the word Vasumati which means “Earth recognized by its fragrance” which has a Sanskrit root. “Vas” originates from the word “ Vasay" connoting aroma and mati is derived from mayup meaning “ingrained from the origin.” thus - the word Basmati. The oldest text available to mankind is the Vedas and we find references of the word “Rice” being offered to Gods. Scented or aromatic rice, also finds a mention in various economic treatise between empires. On the shifting sands of time, rice, continued to be a serving delight, even to the dynasties of the Mughals. Today, Basmati and aromatic rice form a humungous native wealth of India. This very native wealth of the nation, is indeed its AMANAT – which literally means Fathomless treasure of Indian rice – which has been kept under it’s aegis by Nav Bharat International Ltd. The company’s branded basmati product Amanat has become prominent name in its home market India as well as in overseas markets for the consistency, reliability and product attributes. Amanat, a top quality packaged Basmati is successfully finding space in the kitchen of Indian women, who likes to be associated with the Brand, who like to serve the finest cuisine to her beloved family. Amanat epitomizes the spirit of a unique, incredible India and brings the finest of rice food products to Indian and global palate, spreading its matchless aroma and taste in the households, restaurants and hotels of ever increasing demand of discerning consumer.
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